HOW TO START A BLOG ON A BUDGET

HOW TO START A BLOG ON A BUDGET

THIS IS A FREE GUIDE THAT WILL GET YOU YOUR HOSTING, WORDPRESS, THEME AND WILL GIVE YOU SOME
SUGGESTIONS FOR MUST HAVE PLUG-INS.

PLEASE REACH OUT TO ME AT ANY TIME IF YOU HAVE ANY
QUESTIONS.
AND MAKE SURE TO FOLLOW ME ON PINTEREST.

 

LAUNCH READY IN A WEEK,

THERE ARE SIX IMPORTANT THINGS YOU 100%, NEED TO ACCOMPLISH BEFORE YOU LAUNCH YOUR BLOG.

  1. Tech Setup: Domain, Hosting, WordPress Theme, Email Marketing
  2.  Planning: Outline Research and Drafting
  3.  Creation: Writing
  4.  Finalizing: Editing Content, adding images and optimization
  5. Opt-ins & Emails: Pin Images, COntent Upgrades, and email forms
  6. Marketing: Pinterest, Instagram, Facebook

7 Day Plan

  •  1 – Set Up
  •  2 – Content Planning
  •  3 – Content Creation
  •  4 – Content Finalizing
  •  5 – Opt-ins & Email
  •  6 – Traffic

TECH SETUP

 

SETUP YOUR BLOG

YOU CAN’T LAUNCH A BLOG IF YOU DON’T HAVE ONE!
SO IT MAKES SENSE THAT THIS IS WHAT YOUR DAY WILL CONSIST OF. YOU’RE GOING TO WANT TO BE CLEAR ON A
FEW THINGS BEFORE STARTING THIS STEP:
– NICHE
– DOMAIN NAME
– THEME OR OVERALL LOOK
YOU CAN CHOOSE TO GET A DOMAIN FROM NAMECHEAP OR IF YOU DECIDE TO USE BLUEHOST THEN YOU
CAN GET ONE FOR FREE.
HOSTING WITH BLUEHOST ONLY COSTS UNDER $3 PER
MONTH
  • TECH SETUP CHECKLIST
  • NICHE
  • DOMAIN NAME
  • HOSTING
  • WORDPRESS INSTALL
  • THEME INSTALL
  • EMAIL MARKETING SOFTWARE
  • WORDPRESS SETUP
  • SECURE SOCIAL DOMAINS (PINTEREST: @BLOGNAME)

THEME CHECKLIST

  • SEO OPTIMIZED
  • EASY TO USE
  • LOOKS GOOD
  • MOBILE RESPONSIVE
  • COMPATIBLE WITH MY PLUGINS
  • HAS A LIVE DEMO
  • GOOD CUSTOMER SUPPORT

RESOURCES

Blue Host

THIS IS THE HOSTING SERVICE I PERSONALLY USE FOR MY BLOG. THEY HAVE
GREAT ONLINE SUPPORT WITH A FAST CHAT CUSTOMER SERVICE FEATURE.
ONE CLICK INSTALL FOR WORDPRESS PLUS A FREE DOMAIN FOR A YEAR!

BLU-CHIC

OFFERS MY FAVORITE READY TO GO THEMES. THEY ARE BUILT TO LAST
AND NO CUSTOMIZATION IS REQUIRED!

PERFECT FOR THE NON-TECH WHO
WANTS A BEAUTIFUL AND OPTIMIZED WEBSITE.
CHECK OUT MY FAVORITE THE VICTORIA THEME HERE
ANOTHER ONE OF MY PERSONAL CHOICES.

THE GENESIS FRAMEWORK

IS
WHAT I CALL A “SMART THEME.” THEY HAVE A VARIETY OF CUSTOMIZABLE
OPTIONS FOR GENESIS CHILD THEMES WHICH YOU CAN FIND SOME AT

HELLO YOU OR STUDIO PRESS

MY CURRENT THEME WAS PURCHASED FROM HELLOYOU DESIGNS

MAILER LITE

IS A FREE (FOR YOUR FIRST 1,000 SUBSCRIBERS) EMAIL MARKETING
SOFTWARE. I SWITCHED TO THEM FROM

MAIL CHIMP

BECAUSE THEY ARE SUPER
EASY TO USE AND THERE ARE NO RESTRICTIONS ON USING THEIR FEATURES ON
THE FREE PLAN.

NAMECHEAP –

IS GREAT PLACE TO PURCHASE AFFORDABLE DOMAINS. I HAVE
PURCHASED THROUGH MANY SITES AND THEM BY FAR HAVE THE BEST PRICES.

 

 

DAY 2-5:
BLOG CONTENT

 

AS YOU MIGHT REMEMBER FROM THE POST, YOUR BLOG NEEDS CERTAIN CONTENT IN ORDER TO BE PREPARED FOR
VISITORS.
NOT ONLY WILL YOU NEED YOUR FOUNDATIONAL BLOG POSTS BUT YOU WILL NEED YOUR IMPORTANT PAGES SET UP
SUCH AS:
– ABOUT PAGE

– CONTACT PAGE (I USE PLUGIN: “CONTACT FORM 7”)
– LEGAL NOTICES (I USE PLUGINS: “WP AUTOTERMS” FOR MY LEGAL PAGES & “JETPACK” FOR MY COOKIES NOTICE)

 

CONTENT PLANNING

ON DAY 2 YOU SHOULD BE FOCUSED ON RESEARCH AND DRAFTING. I AM PERSONALLY A PEN AND PAPER PERSON
BUT YOU CAN CHOOSE YOUR FAVORITE WAY TO DO THIS.
THE BEST WAY TO ACCOMPLISH THIS IS BY FIRST PLANNING OUT WHAT YOUR POSTS WILL BE. LIKE I SAID IN MY
POST, I RECOMMEND PLANNING TO WRITE 4 POSTS. YOU WILL THEN WANT TO:
– RESEARCH SEO KEYWORDS
– FIND IMAGES YOU MIGHT NEED
– OUTLINE YOUR POST
– DRAFT UP SOME DESCRIPTIONS OF YOUR POST FOR SEO & PINTEREST

 

WRITING, WRITING, WRITING

DAY 3

REQUIRES NO FANCY SHEETS OR WORK PAGES.

ALL YOU ARE FOCUSING ON TODAY IS WRITING you
FOUR BLOG POSTS.

I KNOW IT SOUNDS LIKE A LOT BUT WITH YOUR OUTLINES TRUST ME IT WILL BE AN EASY PROCESS.

EACH POST SHOULD TAKE ABOUT AN HOUR TO WRITE WITH THE OUTLINE DONE.

REMEMBER THE MORE YOU
HAVE ON YOUR OUTLINE THE EASIER IT WILL BE WHEN YOU NEED TO WRITE.

SO MAKE LOTS OF BULLET POINTS AND LIST OF THINGS YOU WANT TO WRITE ABOUT NOT ONLY OVERALL BUT,

WITHIN EACH HEADING AND SUBHEADING. YOU DON’T HAVE TO FOCUS ON ADDING PICTURES OR MAKING ANY
EDITS.

THAT WILL BE DONE TOMORROW.

SO DON’T FOCUS ON SPELLING, READABILITY OR NOT
HAVING AN IMAGES.

DO FOCUS ON WORD COUNT AND MAKING SURE ALL YOUR KEYWORDS ARE IN theirs.

IF YOU HAVE TIME DRAFT
UP YOUR DESCRIPTIONS FOR EACH POST AS WELL.

 

BONUS TIP:

 

TRY TO MAKE YOUR POSTS RELATABLE TO EACH OTHER SO YOU CAN INTERLINK THEM.

INTERNAL LINKS ARE NOT.

ONLY GOOD FOR YOUR SEO POINTS BUT IT WILL ALSO KEEP READERS ON YOUR BLOG FOR LONGER.

WHEN YOU’RE DRAFTING AND WRITING YOUR POSTS THINK HOW YOU CAN IMPLEMENT AT LEAST ONE INSIDE.

ANOTHER AND THEN ADD A LINK TO IT WHEN YOU HAVE FINALIZED THE POSTS.

YOU CAN EITHER USE A PLUGIN TO AUTOMATICALLY ADD IT OR GO OLD SCHOOL AND MANUALLY PUT IT IN.

THE CLEANUP PROCESS

AGAIN ANOTHER FAST AND EASY PROCESS.

ALL YOU GOTTA DO IS DO THE FINAL TWEAKS TO YOUR POST.

Below I’VE ADDED A CHECKLIST FOR EACH OF YOUR
POSTS SO YOU CAN KEEP TRACK OF WHAT YOU SHOULD BE DOING.

THE CHECKLIST REFERENCES THE PLUGIN YOAST SEO WHICH IS THE #1 RECOMMENDED WORDPRESS SEO
PLUGIN.

IT GIVES YOU A CONTENT ANALYSIS ON HOW YOUR POSTS IS DOING IN SEO AND READABILITY.

IT WILL
ALSO, GIVE YOU SUGGESTIONS ON HOW YOU CAN IMPROVE YOUR RATING.

THIS IS THE EASIEST WAY TO ENSURE SOME LEVEL OF SEO ONTO ALL OF YOUR POSTS.

OTHER GOOD CONTENT MEASURES ARE TO HAVE LONG FORM CONTENT, ADDING IMAGES TO YOUR POSTS AND
TO BREAK UP YOUR PARAGRAPHS FOR BETTER READABILITY.

AGAIN THIS PROCESS SHOULD ONLY TAKE A COUPLE HOURS.

I FIND THIS TO BE MY FAVORITE PART BECAUSE I GET
TO ADD PICTURES AND ALL THE WORK COMES TO LIFE.

DON’T FORGET TO ADD LINKS TO THE OTHER POSTS WITHIN YOUR OTHER POSTS

BONUS:

USE MY BLOG POST TEMPLATE BELOW TO GET SOME IDEAS ON HOW YOU CAN START
BUILDING YOUR BLOG POSTS.

FOR BETTER SEO PRACTICE – MAKE EACH HEADER AN SEO
KEYWORD!

 

Make sure To Add Heading On Each Paragraph

  • Main Goals
  • Benefits Of Post
  • Relate To Topics
  • Outline Post

Small Call To Action- Why They Need To Opt-In Now!

Add Relevant Photos.

 

  • Quick Recap
  • Actionable Steps
  • Lead Into Offers

 

FINAL POST CHECKLIST

  • SPELLING ERRORS
  • LONG FORM CONTENT (1,000+
  • TRANSFER TO WORDPRESS
  • ADD IMAGES TO POST (REGULAR & PINS)
  • SEO OPTIMIZE IMAGE TITLE
  • GREEN YOAST (GOOD SEO & READABILITY)
  • SEO OPTIMIZE CONTENT
  • INTERNAL LINKS TO OTHER POSTS

OPT-INS & EMAIL

AT THE BOTTOM OF ALL YOUR BLOG POSTS YOU WANT TO INVITE YOUR READERS TO OPT INTO YOUR EMAIL LIST.

THE BEST WAY OF DOING THAT IS BY OFFERING THEM A FREEBIE OR A CONTENT UPGRADE.

WHAT’S THE DIFFERENCE?

A FREEBIE IS AN OVERALL PRODUCT THAT YOU WANT TO GIVE AWAY AND A CONTENT UPGRADE ENHANCES A
SPECIFIC POST.

YOU CAN PROBABLY ADD YOUR FREEBIE TO EVERY PAGE BUT A CONTENT UPGRADE WON’T MAKE
SENSE TO ALL OF YOUR POSTS.

 

8 TYPES OF OPT-INS

1. GIVEAWAY
2. EBOOKS
3. DOWNLOADABLES
4. COURSES
5. BONUSES
6. ONLINE COMMUNITY (FB GROUP)
7. SPECIAL EMAIL SERIES
8. MEMBERSHIP ACCESS

OPT-IN IMAGES

 

IN ORDER TO GET YOUR READERS INTERESTED IN YOUR OP-TIN YOU SHOULD THINK ABOUT ADDING AN
IMAGE OF YOUR PRODUCT!

FOR MOST OF MY IMAGES, I LIKE TO USE CANVA (LIKE THE ONE BELOW).

YOU CAN DO THE COVER LIKE I DID OR YOU CAN ADD EXTRA IMAGES TO SHOW A SNEAK PEEK INSIDE.

RIGHT BELOW THIS, YOU SHOULD ADD YOUR EMAIL FORM.

BASICALLY, THIS IS WHERE YOUR READERS WILL
INPUT THEIR NAME AND EMAIL SO THAT THEY CAN SUBSCRIBE AND RECEIVE THEIR OP-TIN.

LIKE I SAID, I USE MAILERLITE TO CREATE MY FORMS AND TO SEND MY LIST THEIR FREEBIES + EMAILS

 

MARKETING PLAN

AFTER FINISHING UP ALL YOU HAVE, YOUR BLOG IS NOW READY TO BE SEEN BY OTHERS.

(WITHOUT YOU FEELING
THAT SHAME).

YOU GOT AN AMAZING BLOG SETUP WITH A BEAUTIFUL THEME, AMAZING CONTENT WITH IMAGES.

AND OPT-INS PLUS YOU EVEN HAVE YOUR EMAIL MARKETING SOFTWARE HOOKED UP!

THAT’S A LOT!

NOW IT’S TIME TO GET PEOPLE COMING TO YOUR BLOG!

ALTHOUGH IT’S IMPORTANT TO FOCUS ON THE PLATFORMS WHERE NOT ONLY ARE BEST AT BUT WHERE YOUR

READERS WILL BE. FOR THIS PLAN, WE WILL BE FOCUSING ON TWO PLATFORMS: PINTEREST & FACEBOOK.

BUT IT’S IMPORTANT TO SAY THAT OTHER PLATFORMS ARE VERY POWERFUL AS WELL.

IF YOU HAVE AN
AUDIENCE ALREADY IN ON INSTAGRAM THEN TARGETING THEM WITH GIVE YOU AN ADVANTAGE.

THANKFULLY ON DAY 1, YOU SECURED ALL YOUR SOCIAL DOMAINS SO THAT TODAY WE CAN GET STARTED ON

BUILDING THEM AND OPTIMIZING THEM FOR TRAFFIC.

 

PINTEREST CHECKLIST

  • CREATE RELEVANT BOARDS FOR MY NICHE
  • SEO OPTIMIZE MY PROFILE
  • JOIN GROUP BOARDS
  • FILL MY BOARDS WITH 50+ PINS EACH
  • MAKE A BLOG CONTENT BOARD
  • STARTING PINNING TO GROUP BOARDS
  • ADD MY PINS FROM POST TO ALL RELEVANT BOARDS
  • FOLLOW PEOPLE IN MY NICHE

 

FACEBOOK

I KNOW, I KNOW WE ALL THINK OF FACEBOOK AS “THAT” SOCIAL MEDIA WHERE ITS FULL OF FAMILY YOU DON’T
WANT TO TALK TO.

BUT FACEBOOK IS AN AMAZING PLACE TO NOT ONLY GROW YOUR BLOG BUT BUILD
RELATIONSHIPS.

WHAT YOU WANT TO DO IS:

JOIN FACEBOOK GROUPS IN YOUR NICHE OR GROUPS FOR
NEW BLOGGERS

YOU CAN START GAINING TRAFFIC FROM GROUP BOARDS THAT HAVE “PROMO DAYS” – SOME WILL ALLOW YOU TO

SHARE YOUR BLOG POSTS, SHARE YOU A PIN OR YOUR SOCIAL SITE. IF THE THREAD IS FOR BLOG COMMENTS,

USUALLY, YOU WILL HAVE TO GO TO SOMEONE ELSE’S BLOG AND COMMENT AND THEY WILL DO THE SAME FOR
YOU.

MY TWO FAVORITE FACEBOOK GROUPS ARE THE ONES BELOW.

PERFECT FOR BLOGGERS LOOKING TO LEARN NEW
RESOURCES AND SHARE THEIR NEWEST POSTS TO
DRIVE TRAFFIC.

PLUS MEMBERS ARE HIGHLY
ACTIVE AND ALWAYS HELP!

PERFECT FOR BLOGGERS LOOKING TO
GAIN TRAFFIC TO THEIR BLOG

THROUGH PINTEREST – AWESOME

PINTEREST PROMO DAYS PLUS LOTS OF
HELP FROM OTHER MEMBERS!

 

YOU’RE ALL DONE!

BECAUSE WE ARE HUMAN AND THINGS COME UP I LEFT DAY 7 AS A “CATCH UP” DAY.

BUT IF YOU’RE A ROCKSTAR

AND FINISHED EVERYTHING OR YOU’RE THINKING….

WHAT’S NEXT?

HERE’S A QUICK LIST OF THINGS TO PLAN FOR.

ALWAYS REMEMBER THAT YOUR JOURNEY AS A BLOGGER IS

NEVER “FINISHED” YOU’LL ALWAYS HAVE TO COME BACK AND START AT THE BASICS

(WRITE AMAZING CONTENT, CREATE IMAGES AND MARKET THEM).

– CREATE MORE CONTENT
–  MULTIPLE PINS FOR EACH POST
–  MULTIPLE OPT-IN FREEBIES
– THINK ABOUT MONETIZING YOUR BLOG
– GROW YOUR EMAIL LIST
– CREATE AN AUTOMATION OR SEQUENCE OF EMAILS
– CREATE YOUR OWN PRODUCT
– REFINE YOUR MARKETING STRATEGY
– WRITE A GUEST POST …and more!

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