After all, you have to get traffic to your site and product pages no matter what, and there are only two ways to achieve this: either you pay for it (ie. Google AdWords) or you get it for free, which entails doing SEO well. In the long run, great SEO will return months, if not years, of unpaid traffic which will free up more budget for other aspects of your business.
Of course, achieving great SEO is easier said than done, and there are many (many!) posts across the internet to help boost your rankings in various ways.
But one thing a lot of these write-ups miss is how affiliate marketing can help with your SEO. We always like to say that working with affiliate reps is an effective way to outsource your marketing team, and there are ways to work with your reps specifically on SEO-related activities.
Here are 4 ways to work with your affiliates to boost your e-commerce SEO.
1. Create authoritative, evergreen content.
Generating content is just table stakes for any e-commerce business, especially ones that have an affiliate marketing channel.
If your blog posts or images or videos are dull and uninformative, even if affiliates share it, it won’t get any traction.
Content is still king, and good SEO always starts here. If you do nothing else to boost your SEO, at least create good content.
Specifically, create authoritative and evergreen content. Let’s break these two adjectives down:
Authoritative content means it comes from an expert.
For us, we’re experts at all aspects of affiliate marketing (eg. our guide to getting affiliates via Instagram). But that’s a given.
A more practical approach is to think about it this way: it’s information you can’t get anywhere else, usually because you generated it yourself.
For example, if you mine your client data and come up with industry benchmarks, that is useful and unique information.
It’s inherently authoritative and sure to garner attention, and better yet, links.
Evergreen content means it will still be relevant years from now.
This is tough since the pace of technology and the internet runs so fast, but it’s also industry specific.
A comprehensive guide on SEO might need to be updated every year, but a guide to identifying trees will probably last forever.
Think about content in your niche that can last, and they will pay dividends as they continue to bring in more links, and traffic, that will boost your SEO score year over year.
2. Generate important backlinks to your product pages.
Here’s a crazy stat: according to ahrefs.com, a whopping 91% of content on the internet gets no traffic from Google. Not a single visitor! And they surveyed about a billion web pages. One of the main reasons?
That’s right, over half the pages that didn’t get any traffic had zero links pointed at them.
We’ve known for decades now how important backlinks are to getting traffic to your site, but now we know that not having them can be a death sentence for your product pages.
Building a stable of high-quality backlinks might be the most helpful SEO boost that your affiliate reps can produce.
And the beauty is that it’s built right into what affiliate marketing is: they have to link back to the products that they are marketing on your behalf.
And each one of those links not only directs traffic to that page on your site but adds to the overall authority of your website (more links generally equate to a higher authority) which means a higher ranking on Google’s search results page.
A few tips on making the most out of these backlinks from your affiliate reps:
Make sure that the anchor text they use is descriptive. Instead of making the text a generic “click here,” urge your reps to link back to your pages with significant keywords. “Highly rated and recommended iPhone cases” is the type of phrase that should be underlined in blue.
Dissuade links from “low quality” origins. Not all links are created equal. Make sure your reps are linking to you from within well-written and compelling content and not, say, from the comments section of some random blog.
If they want to link from these “low quality” places because they might be good for conversions, ask them to use no-follow links that won’t ding your site:
Utilize Google Search Console to manage your links.
Logging into your Google Search Console will provide an easy way to check out which sites are sending you the most backlinks and the top linking text that’s associated with this traffic. It’s a great, free way to keep tabs on the state of your backlinks.
3. Social media’s correlation with, or causation of, SEO boosts.
Google doesn’t disclose what goes into their special sauce of how they rank websites on their search results page.
Sure, we know the broad strokes of what matters for SEO, and we might even know the smaller details.
But we don’t really know everything, especially how much certain aspects are weighted against each other.
The impact of social media likes and shares is one of those hotly contested aspects in SEO circles. Ostensibly, we all know that lots of social media activity are correlated with a boost in rank.
But many experts argue that this increase is a side effect of simply having more backlinks when content is shared hundreds or thousands of times over.
Then again, Hootsuite conducted a quite thorough investigation of their own and concluded that social media activity alone is enough to boost rank, regardless of backlinks (the entire post is quite fascinating if you’re into this sort of thing).
But then again, Google’s official stance is that no, it doesn’t.
We’re not here to resolve this debate. But one thing is clear: leveraging social media can only benefit your SEO, regardless of whether it’s correlation or causation.
And to that end, working with your affiliate reps to leverage their individual social networks will seriously impact your SEO and ranking.
Some tips in this effort:
Encourage your affiliates to create great content. Not only should you lead by example and create content to be shared, but you should also always allocate some time and effort to assist your reps in creating amazing content that features your product or service.
Once they do, make sure you ask them to use your hashtag, tag your business, list you in their YouTube video/channel keywords, and add a link back in the post description.
Go on their podcast or vlog. Many social media Influencers may be reluctant to inorganically talk about or link to your products.
Even before you establish a partnership relationship with them, ask to appear on their podcast and/or vlog to discuss a subject that would engage their followers.
It’s a more organic way to have a reason to link back to your site as well as increase brand recognition.
Encourage resharing/reposting. A good piece of content shouldn’t be a one-and-done situation.
After all, a post today will only reach a fraction of any affiliate rep’s social circle. Remind them of, or help them schedule out, resharing and reposting. Today, three days, a week, a month, 3 months, 6 months, a year.
4. Dominate the top of Google (and voice search).
It’s tough for a single company to own the top spots on Google’s search results page for a given query (that’s not their own brand name), but it can be done much easier if you tag-team the effort with your high profile affiliate reps.
Here’s an example of what we mean:
A search for “red cellphone battery cases” resulted in links for Mophie, Mophie on Amazon, and Mophie on eBay.
That’s some excellent SEO done by Mophie’s team; they won 3 out of the 4 top spots not with their own domain, but with the assistance of others.
Likewise, optimize around the keyword phrase of your choice and work with your affiliates with high-profile sites to create content that will similarly own the top spots.
You can’t copy and paste a blog post since Google abhors duplicate content, but similarly authoritative and evergreen posts can help.
And another benefit of this tactic?
You’ll have optimized to show up on voice search results since 75% of the spoken results on Alexa, Google Home, and Siri come from results that rank in the top 3 for that query.
A couple of additional tips here as well:
Make sure your affiliates optimize their content to encourage a paragraph becoming a Featured Snippet.
Google tends to pull a 45-word paragraph from a highly ranked page to feature as an answer to queries, especially if the query is a question (ie. “how do I…”) and the paragraph is a direct answer to that question.
Thus, it’s beneficial to tell your affiliates to add concise Q & A sections to pages that are already ranking highly.
And again, these Featured Snippets are often pulled for voice search answers.
Finally, encourage basic SEO. If your affiliate reps are creating a lot of content for you, it’s a good idea to run an SEO boot camp to help them understand the importance of title tags, descriptive alt text for images, the ideal length of posts, and the like.
As we started with, your reps can be considered your outsourced marketing team. Help them help you!
Your business can exponentially increase your SEO by working closely with your affiliate reps, who operate their own sites and own social networks.
With intelligent utilization of backlinks, quality content, social media, and tag-teaming your best keywords; you have a much better chance of rising to the top of Google than acting all on your own.
Affiliate marketing on Instagram|Increase Your Followers And Sales
Affiliate marketing on Instagram has opened up the doors for brands and also influencers to work creatively with each other.
By making use of the power of word of mouth advertising, consumers are more likely to purchase.
Since Instagram started in 2010, influencers have crowded to the platform to increase their audience, web traffic, followers and involvement.
With 29% of Instagram’s leading posts coming from influencers or brand ambassadors.
They are controlling the video game when it comes to individually created content.
As well as with stats showing that Instagram has over 700 million monthly users it is currently over two times the size of Twitter.
This isn’t something that should be neglected.
Particularly for brand names when they are looking at Instagram associate advertising and marketing techniques.
Affiliate and marketing make it possible for an influencer to gain compensation on each sale they describe a brand name’s internet site.
The brand name needs to be dealing with an affiliate network for a sale to be tracked correctly.
It is equally useful for both brand name as well as influencers to work together to attempt to increase sales.
Brands who work with Instagram influencers on an affiliate basis can anticipate seeing numerous benefits consisting of boosted awareness of your brand.
Enhanced involvement with your brand name.
When an Instagrammer posts a product image on Instagram, they generally identify the brand they are promoting in the remark in addition to a web link to the specific item.
This means that when people are surfing and also checking out the comments your brand name will be on the eyes of prospective clients.
If they click on the tag, they will be routed to your Instagram page, as well as if they duplicate and also paste the link to the product you will gain more web traffic, so it’s a great deal.
A boost in income.
Word of mouth advertising and marketing is extremely efficient and also can have an enhanced conversion price of approximately 4.5% because word of mouth advertising and marketing is extra powerful as well as more probable to bring about a sale.
With this in mind, collaborating with an associate is a great strategy to bolster your advertising budget.
We are creating recurring connections between blog owners and also brand names.
When an influencer deals with a brand, and it is successful in terms of producing more sales and also more involvement, it is more likely that both the influencer and the brand name would have an interest in duplicating it.
This is perfect for brands that don’t just desire a single promotion with a possible brand-new ambassador.
Whether you are a brand name or an influencer, developing a first Instagram account isn’t as easy as it sounds.
In concept, it’s easy – take an excellent image, upload it, add a filter and upload it.
Nonetheless, some of the most active accounts have taken actions to make sure their Instagram stands out from the crowd so that they can obtain more followers.
And also if they are an influencer, it leads the way for big brand names to wish to collaborate with them to get to a broader audience.
The first is to choose a good, unforgettable username so when people are marking you in their images on Instagram they don’t need to search tough to discover you.
It’s best not to have any personalities in there also as it can make it harder for individuals to locate you.
If you have a twitter, the same username can assist when individuals are trying to find you.
If you are a brand name, make sure your Instagram handle is the same as your brand.
Next off, see to it your profile picture mirrors you.
If you are a business, it ought to include your logo and not a photo of on your own.
If you’re a specific, usually speaking a headshot will suffice.
Examine to see that your Instagram is accessible to everybody.
If you set your account to exclusive after that you need to approve each person who wishes to follow you.
And also they can’t see any of your pictures up until they have been authorized, which will undoubtedly reduce the way of gaining fans.
Make sure your biography consists of some excellent information concerning you or your business – you have 150 characters to display what you have to do with.
Make sure you include your site web link and a method of calling you also – this is essential for influencers, and likewise brand names.
Right now it isn’t possible to search bios for key phrases and hashtags, so do not fret about utilizing those in your biography.
Consist of relevant info concerning the photograph and ask an inquiry to your fans.
This is important to drive engagement to your posts and also it gives individuals the details they are seeking.
Geo-tagging can aid when consumers wish to figure out where something is.
A blog writer using geo-tagging might consist of where they are in the photograph, while brand names need to geo-tag shop locations to make it much easier for people to discover.
When you are posting an image ensure you make use of appropriate tags. Including hashtags means even more engagement and likes.
To locate the best tags for your content, you require to research your audience to find out what hashtags they are making use of on their posts.
Uploading one of the most popular tags won’t always aid you over time. For example, a travel blogger ought to have travel relevant tags.
Hashtag about vitamins, it wouldn’t necessarily fit with their content.
If you consist of a hashtag that doesn’t fit with your specific niche, people will be much less most likely to involve with you.
If individuals comment on your image see to it that you like their comments and also reply to them, mainly if they are asking a question so you can start a conversation.
Several of the very best brands on Instagram engage with their customers on a day to day basis.
When individuals are following you, they will usually locate your images on their news feed, instead of going straight to your page.
This is why it is essential to include your link below the picture so that you can drive even more web traffic to your page, or product web page.
If you are a brand name see to it, you tag your products.
Marking your items on Instagram makes them shoppable to your fans.
It permits you to include up to 5 items in one photo, and the pricing will be shown for your visitors.
When they click on the link, it will certainly take them through to the item web page, which can result in an acquisition. It’s a terrific means to boost sales.
If You would like to increase your followers and sales, I have found this a handy tool.