The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

When you’re executing a digital marketing strategy, there’s so much you need to keep track of.

Social media campaigns, email marketing campaigns, paid social — it can all overshadow the importance of having an effective SEO strategy.

But make no mistake: Your relationship with Google (and your audience) depends on how well you’ve followed this SEO checklist.

To put it in simple terms, SEO is the foundation of your marketing efforts.

If you put the time in now, you’ll notice that it’s significantly easier for audiences to find your content and brand.

Remember, you’re not the only business in town.

If you want to attract and convert consumers like no one else can, you must outshine your competitors in every aspect of marketing.

In my last piece, I shared six keys to a successful SEO strategy.

With that in mind, let’s take a closer look at the SEO principles that your competitors aren’t paying enough attention to today.

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1. Conduct competitor analysis properly.

When I talk about “researching” and “setting goals” while establishing an SEO strategy, it’s important to note that these things don’t exist in a vacuum.

You’re not just researching keywords and figuring out what kinds of blog posts to write based on Google Analytics data. You’re not setting arbitrary, vague goals (even if this is your first business).

Your strategy needs to have a basis in something.

And if you’re looking for a great starting point, look no further than your industry competitors.

Let’s be honest: You’ve probably already looked at some of their content.

It’s natural to wonder what your competitors have to offer.

I’m talking about going a step beyond that.

Don’t just scan headlines.

The goal is to take an in-depth look at what makes their websites tick.

Should you be analyzing their writing and determining how their content falls short? Yes, of course.

But you should also make observations about their websites and UI.

How long do certain pages take to load?

Does it feel intuitive when you navigate their websites?

Are there too many images?

Not enough?

Start to paint a picture of their SEO shortcomings, and determine how your website can outshine theirs.

2. Understand the power of reviews.

I believe that this is by far one of the most criminally underrated SEO principles in the digital marketing landscape.

Let’s ignore the fact that online reviews are a fantastic way to show potential consumers how serious you are about providing the best customer experience possible.

In fact, we’re not going to discuss how important online reviews are when you’re trying to become an online authority.

For now, let’s just focus on the value that reviews offer if you’re looking to be acknowledged by Google.

While there are plenty of factors that impact search rankings, online customer reviews are typically a strong signal to search engines that communicate authenticity and authority.

Reviews matter, plain and simple.

If it matters to Google and it matters to consumers, it should matter to you.

So, reach out to customers and ask them to leave reviews and testimonials after they buy your product.

3. Use SEO tools wisely.

Let’s face facts: Trying to build the perfect marketing strategy can quickly turn into an absolute nightmare.

No matter what kind of business you’re running, you have dozens of different variables to keep track of.

And successful marketing strategies rely on your ability to determine key metrics and make real-time adjustments to your campaigns.

If you want to increase your traffic, engagement and conversion rate with an effective marketing campaign, you’re going need the right tools for the job.

One of my personal favorites? Ahrefs.

If you’re researching “best SEO tools,” Ahrefs is probably going to pop up a few times — and with good reason.

Ahrefs has a wide range of impressive features that you can use to elevate your digital marketing campaigns.

Its most well-known feature, the site audit, is essential when identifying the weaknesses in your marketing strategy.

Ahrefs can analyze the SEO state of your website and quickly determine ways that you could improve your ranking.

You can also use it to accurately determine competitor backlinks.

If you’re trying to become an online authority in your industry, this can be a powerful tool to have in your arsenal.

Some of my other favorites include Google Analytics, Google Search Console and Moz Pro.

4. Get serious about local marketing.

When you hear the phrase “local marketing,” you might think about someone hanging up flyers at a coffee shop or doing an interview on a local radio station.

But local marketing takes on a completely different look when it comes to SEO.

The truth about Google is that it has a pretty simple goal. With every single search, it strives to give users the most immediately useful information possible.

And if someone is shopping for a specific product, being able to offer them local solutions is massively valuable.

Of course, there are a few steps you’ll want to take to make this as smooth as possible.

Ensure your business address is listed clearly and that Google thoroughly understands the details of your business location.

A great tool for this (especially if you aren’t sure how to get started) is Google My Business.

My Business makes it easy to verify your business with Google directly, as well as ensure that the lines of communication between you and consumers are constantly open.

When it comes to digital marketing, there’s a tendency to focus on what’s new and exciting.

But if you’re serious about building an online brand that both Google and consumers pay attention to, your marketing efforts can’t become one-dimensional.

And creating the best content in the world won’t mean a thing if you can’t attract an audience.

Take the time to perform thorough competitor analysis, leverage the utility of online reviews and arm yourself with the right SEO tools.

If you’re able to do that, your SEO strategy is going to be leaps and bounds ahead of your competitors.

Share  The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors with some other bloggers, like this if it helped you and leave a comment.

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Make Money Blogging

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So you have started your blog. And you have heard or maybe even read somewhere you can make money blogging. And you want to give it a try. Well, you’re in the right place. In this post, I tell you how you can make money blogging just like I do.

If you haven’t started your blog yet. Check out this post on how to start a blog on a budget.

I have been blogging for about five years. I use to blog about celebrity gossip. I started this blog because I wanted to help others and help my self.

I am learning and sharing what I learn with you so you can make money online also.

And if you put in the hard work you can quit the 9-5 and spend more time with my family & start building a lifestyle you are happy with.

I made a lot of mistakes when I first started blogging. But once I knew what I was doing, it was uphill from there.

Never Give Up

Pick a Profitable Blog Niche

People all way say find a profitable niche. And this is true, but you must also blog about something that interests you, or something your passionate about. Otherwise, you will get bored and move on to the next thing.

So ask yourself, what are you passionate about?

What are you Interested in?

You could learn the niche your interested in and then blog about.

Learn while your blogging.

Or you could be great at a certain thing, and blog about it.

Get you a pen and a notebook and write down a few ideas.

Run them across your friends.

Ask for suggestions from your Facebook friends.

Then pick one Niche and create a post on it.

So What Will You Need to Make Money Blogging

  1. A Blog
  2. Create Great Content
  3. Build Up Your Audience — I use Pinterest See this post on how to make money with Pinterest and your blog.

Promote your blog

No matter how great your articles are no one is going to know about them unless you take time to promote your blog.

Check Out This E-Book On growing your blog traffic.

I use Pinterest like I said before, Twitter, Instagram, Facebook, and Facebook groups.

Facebook Groups and Pinterest will be your best friend when blogging.

Here is another blog post about using Pinterest.

Here is A E-Book To Help You With Growing Your Pinterest Following

 

SEO

I know when people see SEO, the get a small headache.

However, after learning SEO and what it is and what it does for your blog, you will feel a little better about SEO.

Don’t get me wrong me and SEO hat a love-hate relationship, but after I started understanding SEO then it was a piece of cake.

Here is a post to help you wrap your head around SEO.

Affiliate Marketing

Affiliate marketing is a beast at monetizing your blog.

Here are a few E-Books To Help You Get Started with Affiliate Marketing

Affiliate Marketing Bundle

Affiliate Programs Masterlist

Free Affiliate Course + Funnel

If you really have no clue where to start with Affiliate Marketing I suggest reading these e-books.

Advertising

Adsense

Cost per click advertising (CPC) are ads that can be displayed on your website that you will be paid for every time someone clicks them.

If your blog brings in high traffic levels then displaying Google adverts can be a quick and easy way to make steady revenue. If your blog is good at keeping your users on the pages then these types of ads can work well for driving high conversions, especially with in-post ads.

The big advantage of using a Google Adsense is that it takes just minutes to set up and you don’t really need any coding knowledge to implement it within your blog.

Sponsored Posts

A sponsored post is one way in which to make money from advertisers. With this type of arrangement, you may be asked to publish a post that is provided by the advertiser or they may ask you to write a post that mentions them or their product – depending on your following you can expect to receive between $50 and $500 for a sponsored article.

eBooks & online Training Courses

As I mentioned earlier if you looking at offering consulting or training services then it might be worth packaging your materials together into an online course. By offering MP3 or video downloads your students can follow along at their own pace. This is a very popular blog monetization strategy, especially within the online marketing space.

I recommend these E-Books On E-Books.

Ebook Bestseller Bootcamp Course

Write That Ebook FREE Workshop Series

I hope this post helps you with your journey as a blogger.

Continue to follow Job Kartel for more post like this.

Don’t Forget To Like, comment and share, someone else may need to see this.

Improve Your Google Ranking With These Free SEO Tools

 

Improve Your Google Ranking With These Free SEO Tools

Are you looking to Improve Your Google Ranking With These Free SEO Tools

I have been getting a lot of emails about SEO.

I really just learned about SEO, so I had to make sure I had all my ducks in a row before I could tell anyone else about SEO.

After esearch and tried this and tried that and after a little trial and error here are 10 free SEO tools that will Improve Your Google Ranking.

 Google Search Console – Best SEO Analysis Tool

Yes, Google Search Console is the KING of SEO whether you know it or not.

It is also the best SEO tool that can land you the accurate information about your site pages, links, keywords and it can also inform you whenever any error detected on your blog.

Google Analytics – Best SEO Software

No other analytic tool can even touch the Google analytics tool.

SEO Quake- SEO Ranking Tool

This SEO tool can yield you a ton of information for free without even leaving Google.

It will show you all the information about your website like domain score, trust score, Alexa rank, traffic stats, and the number of backlinks.

Keyword Everywhere- SEO Keyword Tool

Keyword Everywhere is also a Chrome extension that can bring you invaluable data about any keyword.

MozBar- SEO Checker Tool

Mozbar is a Free SEO tool

It will show you all the important data about your domain like DA, PA, links and spam score.

 Ahrefs Backlink Checker- Marketing SEO Tools

Put the link of your web site’s link and this free SEO tool will show you all the links pointing to that domain along with the ratio of DoFollow and NoFollow backlink.

Building backlinks are hard but with the right tool and proper strategy, it can be easy.

Google Trends- Free Marketing SEO Tool

It can show you data and trends for a particular query or a keyword.

You can easily get to know where and when the trend is rising or falling for a particular niche.

Ubersuggest – Free Keyword Tracking and SEO Tool

The best SEO tool when it comes to research keywords and brainstorming blog post ideas.

Long Tail Pro – Best SEO Software

Long Tail Pro is a paid tool you can grab its 7 days free trial.

It shows you keywords that your site can rank for.

SEMrush- Advanced SEO Tool

You don’t need to have a paid subscription of this tool to perform a Free SEO analysis of any site or blog. (However, you can have a free account and use the tool.

 

I hope this post was helpul and had the info you were seeking.

I have another post on my blog about SEO, Click Here If You Missed it

 

Also, check out Blog Traffic Ebook for more in-depth of SEO

Traffic Boosting SEO Tips

Traffc Boosting SEO Tips

When I first started blogging, I didn’t know half the things that I know now.

And I definitely didn’t know what SEO was or what it does for your blog.

So after a little trial and error, I have come up with Traffic Boosting SEO Tips that have worked for me so I wanted to share them with you.

What is SEO?

I asked myself the exact same question when I was first told about SEO.

Search Engine Optimization  (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Install the Yoast SEO plugin

This bad boy is by far the best SEO Plug-ins I have used, And I have tried a few. But when I came across this I knew I had found exactly what I needed.  It makes your life so much easier and it’s free! This plugin allows you to do a lot of stuff that will help in search:

  • Yoast SEO Plugin lets you know if your post is readable
  • The plugin Lets You know if your post is SEO ready
  • It tells you exactly what you need to do to the post to make it SEO ready
  • Helps your blog get indexed in google

Nail every URL for every blog post

Did you know that your URL is actually as important as your title? Your URL should contain keyword/s regarding your blog post. Take note that only “words” to get the maximum effect.

For example, this post URL is something like (below)  because I am talking about SEO.

http://beautyandcherries.com/seo-increase-organic-traffic

But if I used this one – my blog post will be entirely invisible!

http://beautyandcherries.com/best-ways-to-use-seo-to-increase-organic-traffic-to-your-blog

BONUS TIP: Go to your WordPress Dashboard > Settings > Permalinks > Choose Post name

This will help your posts generate better URL’s going forward.

To update your old post permalinks, simply click on the ‘edit’ button next to the URL below your post title in WordPress.

 

Install the Redirection plugin

Don’t go crazy and change every URL in your blog without this plugin. This will automatically 301 redirect your old post to the new address whenever you change it. This plugin will help prevent annoying 404 error pages.

Add Image ALT Tags

You need to stop being lazy when it comes to your images. I was doing that until I learned about adding ALT Tags to my images because it actually makes sense!

Google cannot understand your images – so you need to describe it using the Alt Text.

Speed Up

Mobile browsing is definitely a new thing. And if you’re site loads after 48 years no one will have the patience to wait for it! It’s even crucial for Google ranking. If you’re site loads between 8-12 seconds you need some serious help.

 Improve your Copywriting

While you convince your readers to stay longer, you are also convincing Google that you’re producing high-quality content than others. Which in turn, will reward you with higher rankings in search.

Increase Internal Links

When you’re creating a new blog post, it is always better to link a few resources that you already have. That’s Where Affiliate Marketing Comes In.

Update Meta Titles & Descriptions

If you already installed the Yoast SEO Plugin, this step will be a piece of cake! So here’s how you do it.

The Meta title and description is what shows in Google’s search results.

Yoast SEO Meta & Description
Yoast SEO Meta & Description

 

If you don’t a Meta Description Google will just grab a section of your post and use it as the Meta Description.