The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

When you’re executing a digital marketing strategy, there’s so much you need to keep track of.

Social media campaigns, email marketing campaigns, paid social — it can all overshadow the importance of having an effective SEO strategy.

But make no mistake: Your relationship with Google (and your audience) depends on how well you’ve followed this SEO checklist.

To put it in simple terms, SEO is the foundation of your marketing efforts.

If you put the time in now, you’ll notice that it’s significantly easier for audiences to find your content and brand.

Remember, you’re not the only business in town.

If you want to attract and convert consumers like no one else can, you must outshine your competitors in every aspect of marketing.

In my last piece, I shared six keys to a successful SEO strategy.

With that in mind, let’s take a closer look at the SEO principles that your competitors aren’t paying enough attention to today.

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1. Conduct competitor analysis properly.

When I talk about “researching” and “setting goals” while establishing an SEO strategy, it’s important to note that these things don’t exist in a vacuum.

You’re not just researching keywords and figuring out what kinds of blog posts to write based on Google Analytics data. You’re not setting arbitrary, vague goals (even if this is your first business).

Your strategy needs to have a basis in something.

And if you’re looking for a great starting point, look no further than your industry competitors.

Let’s be honest: You’ve probably already looked at some of their content.

It’s natural to wonder what your competitors have to offer.

I’m talking about going a step beyond that.

Don’t just scan headlines.

The goal is to take an in-depth look at what makes their websites tick.

Should you be analyzing their writing and determining how their content falls short? Yes, of course.

But you should also make observations about their websites and UI.

How long do certain pages take to load?

Does it feel intuitive when you navigate their websites?

Are there too many images?

Not enough?

Start to paint a picture of their SEO shortcomings, and determine how your website can outshine theirs.

2. Understand the power of reviews.

I believe that this is by far one of the most criminally underrated SEO principles in the digital marketing landscape.

Let’s ignore the fact that online reviews are a fantastic way to show potential consumers how serious you are about providing the best customer experience possible.

In fact, we’re not going to discuss how important online reviews are when you’re trying to become an online authority.

For now, let’s just focus on the value that reviews offer if you’re looking to be acknowledged by Google.

While there are plenty of factors that impact search rankings, online customer reviews are typically a strong signal to search engines that communicate authenticity and authority.

Reviews matter, plain and simple.

If it matters to Google and it matters to consumers, it should matter to you.

So, reach out to customers and ask them to leave reviews and testimonials after they buy your product.

3. Use SEO tools wisely.

Let’s face facts: Trying to build the perfect marketing strategy can quickly turn into an absolute nightmare.

No matter what kind of business you’re running, you have dozens of different variables to keep track of.

And successful marketing strategies rely on your ability to determine key metrics and make real-time adjustments to your campaigns.

If you want to increase your traffic, engagement and conversion rate with an effective marketing campaign, you’re going need the right tools for the job.

One of my personal favorites? Ahrefs.

If you’re researching “best SEO tools,” Ahrefs is probably going to pop up a few times — and with good reason.

Ahrefs has a wide range of impressive features that you can use to elevate your digital marketing campaigns.

Its most well-known feature, the site audit, is essential when identifying the weaknesses in your marketing strategy.

Ahrefs can analyze the SEO state of your website and quickly determine ways that you could improve your ranking.

You can also use it to accurately determine competitor backlinks.

If you’re trying to become an online authority in your industry, this can be a powerful tool to have in your arsenal.

Some of my other favorites include Google Analytics, Google Search Console and Moz Pro.

4. Get serious about local marketing.

When you hear the phrase “local marketing,” you might think about someone hanging up flyers at a coffee shop or doing an interview on a local radio station.

But local marketing takes on a completely different look when it comes to SEO.

The truth about Google is that it has a pretty simple goal. With every single search, it strives to give users the most immediately useful information possible.

And if someone is shopping for a specific product, being able to offer them local solutions is massively valuable.

Of course, there are a few steps you’ll want to take to make this as smooth as possible.

Ensure your business address is listed clearly and that Google thoroughly understands the details of your business location.

A great tool for this (especially if you aren’t sure how to get started) is Google My Business.

My Business makes it easy to verify your business with Google directly, as well as ensure that the lines of communication between you and consumers are constantly open.

When it comes to digital marketing, there’s a tendency to focus on what’s new and exciting.

But if you’re serious about building an online brand that both Google and consumers pay attention to, your marketing efforts can’t become one-dimensional.

And creating the best content in the world won’t mean a thing if you can’t attract an audience.

Take the time to perform thorough competitor analysis, leverage the utility of online reviews and arm yourself with the right SEO tools.

If you’re able to do that, your SEO strategy is going to be leaps and bounds ahead of your competitors.

Share  The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors with some other bloggers, like this if it helped you and leave a comment.

Improve Your Google Ranking With These Free SEO Tools

 

Improve Your Google Ranking With These Free SEO Tools

Are you looking to Improve Your Google Ranking With These Free SEO Tools

I have been getting a lot of emails about SEO.

I really just learned about SEO, so I had to make sure I had all my ducks in a row before I could tell anyone else about SEO.

After esearch and tried this and tried that and after a little trial and error here are 10 free SEO tools that will Improve Your Google Ranking.

 Google Search Console – Best SEO Analysis Tool

Yes, Google Search Console is the KING of SEO whether you know it or not.

It is also the best SEO tool that can land you the accurate information about your site pages, links, keywords and it can also inform you whenever any error detected on your blog.

Google Analytics – Best SEO Software

No other analytic tool can even touch the Google analytics tool.

SEO Quake- SEO Ranking Tool

This SEO tool can yield you a ton of information for free without even leaving Google.

It will show you all the information about your website like domain score, trust score, Alexa rank, traffic stats, and the number of backlinks.

Keyword Everywhere- SEO Keyword Tool

Keyword Everywhere is also a Chrome extension that can bring you invaluable data about any keyword.

MozBar- SEO Checker Tool

Mozbar is a Free SEO tool

It will show you all the important data about your domain like DA, PA, links and spam score.

 Ahrefs Backlink Checker- Marketing SEO Tools

Put the link of your web site’s link and this free SEO tool will show you all the links pointing to that domain along with the ratio of DoFollow and NoFollow backlink.

Building backlinks are hard but with the right tool and proper strategy, it can be easy.

Google Trends- Free Marketing SEO Tool

It can show you data and trends for a particular query or a keyword.

You can easily get to know where and when the trend is rising or falling for a particular niche.

Ubersuggest – Free Keyword Tracking and SEO Tool

The best SEO tool when it comes to research keywords and brainstorming blog post ideas.

Long Tail Pro – Best SEO Software

Long Tail Pro is a paid tool you can grab its 7 days free trial.

It shows you keywords that your site can rank for.

SEMrush- Advanced SEO Tool

You don’t need to have a paid subscription of this tool to perform a Free SEO analysis of any site or blog. (However, you can have a free account and use the tool.

 

I hope this post was helpul and had the info you were seeking.

I have another post on my blog about SEO, Click Here If You Missed it

 

Also, check out Blog Traffic Ebook for more in-depth of SEO

Traffic Boosting SEO Tips

Traffc Boosting SEO Tips

When I first started blogging, I didn’t know half the things that I know now.

And I definitely didn’t know what SEO was or what it does for your blog.

So after a little trial and error, I have come up with Traffic Boosting SEO Tips that have worked for me so I wanted to share them with you.

What is SEO?

I asked myself the exact same question when I was first told about SEO.

Search Engine Optimization  (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Install the Yoast SEO plugin

This bad boy is by far the best SEO Plug-ins I have used, And I have tried a few. But when I came across this I knew I had found exactly what I needed.  It makes your life so much easier and it’s free! This plugin allows you to do a lot of stuff that will help in search:

  • Yoast SEO Plugin lets you know if your post is readable
  • The plugin Lets You know if your post is SEO ready
  • It tells you exactly what you need to do to the post to make it SEO ready
  • Helps your blog get indexed in google

Nail every URL for every blog post

Did you know that your URL is actually as important as your title? Your URL should contain keyword/s regarding your blog post. Take note that only “words” to get the maximum effect.

For example, this post URL is something like (below)  because I am talking about SEO.

http://beautyandcherries.com/seo-increase-organic-traffic

But if I used this one – my blog post will be entirely invisible!

http://beautyandcherries.com/best-ways-to-use-seo-to-increase-organic-traffic-to-your-blog

BONUS TIP: Go to your WordPress Dashboard > Settings > Permalinks > Choose Post name

This will help your posts generate better URL’s going forward.

To update your old post permalinks, simply click on the ‘edit’ button next to the URL below your post title in WordPress.

 

Install the Redirection plugin

Don’t go crazy and change every URL in your blog without this plugin. This will automatically 301 redirect your old post to the new address whenever you change it. This plugin will help prevent annoying 404 error pages.

Add Image ALT Tags

You need to stop being lazy when it comes to your images. I was doing that until I learned about adding ALT Tags to my images because it actually makes sense!

Google cannot understand your images – so you need to describe it using the Alt Text.

Speed Up

Mobile browsing is definitely a new thing. And if you’re site loads after 48 years no one will have the patience to wait for it! It’s even crucial for Google ranking. If you’re site loads between 8-12 seconds you need some serious help.

 Improve your Copywriting

While you convince your readers to stay longer, you are also convincing Google that you’re producing high-quality content than others. Which in turn, will reward you with higher rankings in search.

Increase Internal Links

When you’re creating a new blog post, it is always better to link a few resources that you already have. That’s Where Affiliate Marketing Comes In.

Update Meta Titles & Descriptions

If you already installed the Yoast SEO Plugin, this step will be a piece of cake! So here’s how you do it.

The Meta title and description is what shows in Google’s search results.

Yoast SEO Meta & Description
Yoast SEO Meta & Description

 

If you don’t a Meta Description Google will just grab a section of your post and use it as the Meta Description.

 

The Guide on Writing a Viral Blog Post

Guide on Writing a Viral Blog Post

The Guide on Writing a Viral Blog Post

Ask any Blogger in your Niche what the most important thing in Blogging is and they will all tell you Content.

Writing a Viral Blog Post will bring you tons of traffic for years to come.

It sounds so easy, right?

This is useful if you’re trying to get your post to convert to leads or product sales.

So here is a secret formula to creating a viral Blog Post.

If you follow it, word to word, you cannot go wrong.

So, go grab a glass of your favorite drink because this is going to be one extremely detailed post.

 

Guide on Writing a Viral Blog Post (1)

If you don’t have a blog at the moment, you can see my step-to-step guide on how to create a money-making blog on a budget.

You may be wondering how The Guide on Writing a Viral Blog Post is going to help you.

Characteristics of a Viral Blog Post

1. It invokes a strong emotion like joy, nostalgia, anger, sadness, etc.
2. Gets tons of social media shares and comments (due to the previous point)
3. Helps you get lots of backlinks 
4. Boosts your overall traffic

Now that we understand what a viral blog post consists of, it will be easy for us to construct a viral blog post point by point so that we can actually create one!

Fundamentals of Writing a Viral Blog Post

Once you know who your readers are and what they are looking for on a daily basis, creating content ideas becomes easy.

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Writing great content is good for you.

But writing the right content that your audience needs are even better.

Spend some time trying to figure out who your target audience really is and what they really want from your Blog. This will help reduce your bounce rate!

Know your end goal

Guide on Writing a Viral Blog Post (2)

Before you write a Blog post, you must decide on your call-to-action. Is it to

1. Raise Brand awareness?
2. Generate leads or boost email sign ups?
3. Focus on an Affiliate Product?
4. Push sales to one of your Digital Product?
5. Direct them to your Services page?

Or is it something else?

 

Whatever your call-to-action is, do use more than 1-2.

This will help your readers focus on just the one call-to-action and will be effective in helping them take the required action.

 

Researching

Two Methods To Generate viral content ideas

 

 Learning from your competitors

Log on to http://www.buzzsumo.com and type in your Competitor’s URL. See which posts have gotten the most shares. And repeat this search for at least 4-5 of your Competitors.

This will give you a general idea of what is trending right now and what people love to read and share.

Pinterest’s Most Popular Pins

Go to Pinterest and type in keywords that you want to write about.

The pins that get over 1K-5K repins. See what keywords they’re using or what kind posts are related to the topic.

Are they tutorials? Or case studies? Or lists?

Choose a long-tail keyword

Keywords are the words or phrases your readers are going to type into a search engine to find a blog post that answers their question or helps bring an end to their search.

If I am going to make an Apple Pie I’m going to type “Simple Apple Pie Recipe” into Google. That is a keyword.

A long-tail keyword.

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Narrowing down your focus, and using the right keywords in your blog post, you are helping your post climb up onto the first page of Google’s search results.

How do you find the right keyword?

Open Google Keyword Planner. It’s free. You will need to create an Ad account first. Then go to ‘Tools’ and select Keyword Planner.

Once you’re in, type in your idea and see what I find.

There are ton of results, but the key to getting a good keyword is being specific.

“Low Competition” means, your blog post has a very good chance of making it to the front page of Google!

So try using words that you have in your post , like the title of the post.

Sprinkle these keywords throughout your blog post to make it SEO great for google.

Write a click-worthy headline

Guide on Writing a Viral Blog Post (5)

8 out of 10 people don’t click on a blog graphic if the headline doesn’t catch their eye.

The blog post title should be simple and easy to read. But at the same time, it should be catchy so that people click on it!

Tips to consider when you’re writing your blog post headline.

  • Let your blog title be short and sweet. Anything over 60 characters is too long!
  • Use bright and catchy adjectives like “effective,” “super,” “amazing,” or “incredible.”
  • Try and arouse the reader’s curiosity, for example. Teach your puppy how to sit with this simple trick! Read how!
  • Use numbers. People love seeing digits in a blog header, for example. 100 ways to draw a person
  • Use negative headlines once in a while. They do wonders for clicks! 10 Reasons why you’re not getting traffic to your blog.

 

Sit and scribble down about 5-10 headlines. Read through them and choose one.

Write an attention-grabbing intro

Now, that you’ve learned how to research blog post ideas, come up with keywords and craft an eye-catching headline, all that’s left to do is to write a blog post.

Do not be boring.

Write an introduction that empathizes with the reader. Show the reader you care.

Promises them what they will learn or accomplish by reading the post and gets them to stay on the page.

  • Tell a light story that’s slightly personal and related to the blog post.
  • Start with a little sense of humor to tickle their sides.
  • State an amazing fact and show your readers how the steps in your blog post are going to achieve this.
  • Reveal the result of your blog post and establish what the reader is going to learn by reading your blog post.

Make Your Post Easy To Read

Use your long-tail keywords throughout the post.

Be informative.

Tackle a problem.

Break down the solution

Using appropriate headers and sub-headers.

Do not write long, long paragraphs.

Images really boost a post.

Make your blog post interesting.

Aim for 2000 words.

It’s time for the conclusion.

Motivate your readers to try out what they’ve just read.

ask them to subscribe to your Blog or leave a comment.

Create a good (and sharable) blog graphic.

Interlink to old blog posts that you’ve written within your current blog post.

Include affiliate links or links to products that you think will help your readers.

Proof-read your Blog Post

You’ll also want to get yourself the Yoast SEO plugin because this is one of the best SEO plugins ever!

It helps me know when I have made my post readable and that the SEO is great and will help my post rank and go viral.

Publish and Promote

A few ways to promote your post are:

  • Create 2-3 blog post featured images and include it in the post. This doubles your chances of getting the post discovered.
  • Use your email marketing software to notify all your peeps of the blog post.
  • Share it via social media. This is where your pretty blog graphic comes in handy.
  • Reach out to Influencers or Blogging Buddies to get more eyes on the post.
  • Engage in Facebook Groups and see if anyone requires more help. Your link will come in handy here.
  • Try to help out people in comment threads who are looking for a solution to their problem. If your post answers a particular question, don’t be afraid to send that link.

 

please feel free to hit me up in the comments below.

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