The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

When you’re executing a digital marketing strategy, there’s so much you need to keep track of.

Social media campaigns, email marketing campaigns, paid social — it can all overshadow the importance of having an effective SEO strategy.

But make no mistake: Your relationship with Google (and your audience) depends on how well you’ve followed this SEO checklist.

To put it in simple terms, SEO is the foundation of your marketing efforts.

If you put the time in now, you’ll notice that it’s significantly easier for audiences to find your content and brand.

Remember, you’re not the only business in town.

If you want to attract and convert consumers like no one else can, you must outshine your competitors in every aspect of marketing.

In my last piece, I shared six keys to a successful SEO strategy.

With that in mind, let’s take a closer look at the SEO principles that your competitors aren’t paying enough attention to today.

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1. Conduct competitor analysis properly.

When I talk about “researching” and “setting goals” while establishing an SEO strategy, it’s important to note that these things don’t exist in a vacuum.

You’re not just researching keywords and figuring out what kinds of blog posts to write based on Google Analytics data. You’re not setting arbitrary, vague goals (even if this is your first business).

Your strategy needs to have a basis in something.

And if you’re looking for a great starting point, look no further than your industry competitors.

Let’s be honest: You’ve probably already looked at some of their content.

It’s natural to wonder what your competitors have to offer.

I’m talking about going a step beyond that.

Don’t just scan headlines.

The goal is to take an in-depth look at what makes their websites tick.

Should you be analyzing their writing and determining how their content falls short? Yes, of course.

But you should also make observations about their websites and UI.

How long do certain pages take to load?

Does it feel intuitive when you navigate their websites?

Are there too many images?

Not enough?

Start to paint a picture of their SEO shortcomings, and determine how your website can outshine theirs.

2. Understand the power of reviews.

I believe that this is by far one of the most criminally underrated SEO principles in the digital marketing landscape.

Let’s ignore the fact that online reviews are a fantastic way to show potential consumers how serious you are about providing the best customer experience possible.

In fact, we’re not going to discuss how important online reviews are when you’re trying to become an online authority.

For now, let’s just focus on the value that reviews offer if you’re looking to be acknowledged by Google.

While there are plenty of factors that impact search rankings, online customer reviews are typically a strong signal to search engines that communicate authenticity and authority.

Reviews matter, plain and simple.

If it matters to Google and it matters to consumers, it should matter to you.

So, reach out to customers and ask them to leave reviews and testimonials after they buy your product.

3. Use SEO tools wisely.

Let’s face facts: Trying to build the perfect marketing strategy can quickly turn into an absolute nightmare.

No matter what kind of business you’re running, you have dozens of different variables to keep track of.

And successful marketing strategies rely on your ability to determine key metrics and make real-time adjustments to your campaigns.

If you want to increase your traffic, engagement and conversion rate with an effective marketing campaign, you’re going need the right tools for the job.

One of my personal favorites? Ahrefs.

If you’re researching “best SEO tools,” Ahrefs is probably going to pop up a few times — and with good reason.

Ahrefs has a wide range of impressive features that you can use to elevate your digital marketing campaigns.

Its most well-known feature, the site audit, is essential when identifying the weaknesses in your marketing strategy.

Ahrefs can analyze the SEO state of your website and quickly determine ways that you could improve your ranking.

You can also use it to accurately determine competitor backlinks.

If you’re trying to become an online authority in your industry, this can be a powerful tool to have in your arsenal.

Some of my other favorites include Google Analytics, Google Search Console and Moz Pro.

4. Get serious about local marketing.

When you hear the phrase “local marketing,” you might think about someone hanging up flyers at a coffee shop or doing an interview on a local radio station.

But local marketing takes on a completely different look when it comes to SEO.

The truth about Google is that it has a pretty simple goal. With every single search, it strives to give users the most immediately useful information possible.

And if someone is shopping for a specific product, being able to offer them local solutions is massively valuable.

Of course, there are a few steps you’ll want to take to make this as smooth as possible.

Ensure your business address is listed clearly and that Google thoroughly understands the details of your business location.

A great tool for this (especially if you aren’t sure how to get started) is Google My Business.

My Business makes it easy to verify your business with Google directly, as well as ensure that the lines of communication between you and consumers are constantly open.

When it comes to digital marketing, there’s a tendency to focus on what’s new and exciting.

But if you’re serious about building an online brand that both Google and consumers pay attention to, your marketing efforts can’t become one-dimensional.

And creating the best content in the world won’t mean a thing if you can’t attract an audience.

Take the time to perform thorough competitor analysis, leverage the utility of online reviews and arm yourself with the right SEO tools.

If you’re able to do that, your SEO strategy is going to be leaps and bounds ahead of your competitors.

Share  The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors with some other bloggers, like this if it helped you and leave a comment.


Improve Your Google Ranking With These Free SEO Tools


Improve Your Google Ranking With These Free SEO Tools

Are you looking to Improve Your Google Ranking With These Free SEO Tools

I have been getting a lot of emails about SEO.

I really just learned about SEO, so I had to make sure I had all my ducks in a row before I could tell anyone else about SEO.

After esearch and tried this and tried that and after a little trial and error here are 10 free SEO tools that will Improve Your Google Ranking.

 Google Search Console – Best SEO Analysis Tool

Yes, Google Search Console is the KING of SEO whether you know it or not.

It is also the best SEO tool that can land you the accurate information about your site pages, links, keywords and it can also inform you whenever any error detected on your blog.

Google Analytics – Best SEO Software

No other analytic tool can even touch the Google analytics tool.

SEO Quake- SEO Ranking Tool

This SEO tool can yield you a ton of information for free without even leaving Google.

It will show you all the information about your website like domain score, trust score, Alexa rank, traffic stats, and the number of backlinks.

Keyword Everywhere- SEO Keyword Tool

Keyword Everywhere is also a Chrome extension that can bring you invaluable data about any keyword.

MozBar- SEO Checker Tool

Mozbar is a Free SEO tool

It will show you all the important data about your domain like DA, PA, links and spam score.

 Ahrefs Backlink Checker- Marketing SEO Tools

Put the link of your web site’s link and this free SEO tool will show you all the links pointing to that domain along with the ratio of DoFollow and NoFollow backlink.

Building backlinks are hard but with the right tool and proper strategy, it can be easy.

Google Trends- Free Marketing SEO Tool

It can show you data and trends for a particular query or a keyword.

You can easily get to know where and when the trend is rising or falling for a particular niche.

Ubersuggest – Free Keyword Tracking and SEO Tool

The best SEO tool when it comes to research keywords and brainstorming blog post ideas.

Long Tail Pro – Best SEO Software

Long Tail Pro is a paid tool you can grab its 7 days free trial.

It shows you keywords that your site can rank for.

SEMrush- Advanced SEO Tool

You don’t need to have a paid subscription of this tool to perform a Free SEO analysis of any site or blog. (However, you can have a free account and use the tool.


I hope this post was helpul and had the info you were seeking.

I have another post on my blog about SEO, Click Here If You Missed it


Also, check out Blog Traffic Ebook for more in-depth of SEO

Traffic Boosting SEO Tips

Traffc Boosting SEO Tips

When I first started blogging, I didn’t know half the things that I know now.

And I definitely didn’t know what SEO was or what it does for your blog.

So after a little trial and error, I have come up with Traffic Boosting SEO Tips that have worked for me so I wanted to share them with you.

What is SEO?

I asked myself the exact same question when I was first told about SEO.

Search Engine Optimization  (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Install the Yoast SEO plugin

This bad boy is by far the best SEO Plug-ins I have used, And I have tried a few. But when I came across this I knew I had found exactly what I needed.  It makes your life so much easier and it’s free! This plugin allows you to do a lot of stuff that will help in search:

  • Yoast SEO Plugin lets you know if your post is readable
  • The plugin Lets You know if your post is SEO ready
  • It tells you exactly what you need to do to the post to make it SEO ready
  • Helps your blog get indexed in google

Nail every URL for every blog post

Did you know that your URL is actually as important as your title? Your URL should contain keyword/s regarding your blog post. Take note that only “words” to get the maximum effect.

For example, this post URL is something like (below)  because I am talking about SEO.

But if I used this one – my blog post will be entirely invisible!

BONUS TIP: Go to your WordPress Dashboard > Settings > Permalinks > Choose Post name

This will help your posts generate better URL’s going forward.

To update your old post permalinks, simply click on the ‘edit’ button next to the URL below your post title in WordPress.


Install the Redirection plugin

Don’t go crazy and change every URL in your blog without this plugin. This will automatically 301 redirect your old post to the new address whenever you change it. This plugin will help prevent annoying 404 error pages.

Add Image ALT Tags

You need to stop being lazy when it comes to your images. I was doing that until I learned about adding ALT Tags to my images because it actually makes sense!

Google cannot understand your images – so you need to describe it using the Alt Text.

Speed Up

Mobile browsing is definitely a new thing. And if you’re site loads after 48 years no one will have the patience to wait for it! It’s even crucial for Google ranking. If you’re site loads between 8-12 seconds you need some serious help.

 Improve your Copywriting

While you convince your readers to stay longer, you are also convincing Google that you’re producing high-quality content than others. Which in turn, will reward you with higher rankings in search.

Increase Internal Links

When you’re creating a new blog post, it is always better to link a few resources that you already have. That’s Where Affiliate Marketing Comes In.

Update Meta Titles & Descriptions

If you already installed the Yoast SEO Plugin, this step will be a piece of cake! So here’s how you do it.

The Meta title and description is what shows in Google’s search results.

Yoast SEO Meta & Description
Yoast SEO Meta & Description


If you don’t a Meta Description Google will just grab a section of your post and use it as the Meta Description.